Read Corner

RADIO MEDIA, THEN AND NOW

In India radio broadcasting was initiated during British Raj dated June, 1923 — the programs were aired by the Bombay Presidency Radio Club and other radio clubs. The Bombay Presidency Radio Club alternatively also known as Radio…

Continue Reading

MUSIC IN ADVERTISING

Since late 1920s music has been a focal point for radio, television or cinema commercial making. Companies were using jingles and exclusive composed songs for brand promotions or product advertising — on Christmas eve 1926, the first…

Continue Reading

PRINT MEDIA, THEN AND NOW

Indian print media has a history dating back to 29th January 1780 -the day, the first news paper ‘The Bengal Gazette’ was published by James Augustus Hicky under the British Raj — ‘The Bengal Gazette’ was also…

Continue Reading

THE TERM ‘BRAND’ AND ITS HISTORY

The term ‘brand’, the word came from brinnan (Old High German), and byrnan, biernan, and brinnan (Old English, England’s earlier form of English language) as birnan and brond (Middle English -English language form spoken after Norman Conquest,…

Continue Reading