SOCIAL MEDIA STORY AND STATISTICS

Social Media history can be traced back to the year 1840 -when the introduction of Telegraph (transmission of text messages using symbolic codes) network slowly and gradually connected the entire world. Then in the year 1960 PLATO (Programmed Logic for Automatic Teaching Operations), the first generalised computer instruction system was invented——the PLATO was first run …

OOH ADVERTISING — WALL-POSTER TO BILLBOARD

The history of ‘Billboard’ outdoor advertising is dated back to late 15th century -where typical lightweight wall-posters were made of papers and printed using flexible relief plate called flexography —— in those days such posters were widely adopted throughout Europe as a marketing and advertising technique. In 1796, Alois Senefelder - German author and actor …

MUSIC IN ADVERTISING

Since late 1920s music has been a focal point for radio, television or cinema commercial making. Companies were using jingles and exclusive composed songs for brand promotions or product advertising — on Christmas eve 1926, the first radio jingle was aired by the brand ‘Wheatles’ and introduced its famous tagline —— in a few years …

THE TERM ‘ADVERTISING’ AND ITS BRIEF HISTORY

Before fifteenth-century that is, before the printing period there were three major forms of advertisement: Trademarks, Town Criers, and Sign-Boards. In India, use of trademarks dates back to 1300 BCE, where producers attached stone seals, or clay seals to mark their product, called trademarks. Now about town criers- in ancient era town criers were recruited …

THE TERM ‘BRAND’ AND ITS HISTORY

The term ‘brand’, the word came from brinnan (Old High German), and byrnan, biernan, and brinnan (Old English, England’s earlier form of English language) as birnan and brond (Middle English -English language form spoken after Norman Conquest, till late Fifteenth-Century). The original meaning of the word ‘brand’ means firebrand -a burning piece of wood. A …