MUSIC IN ADVERTISING

Since late 1920s music has been a focal point for radio, television or cinema commercial making. Companies were using jingles and exclusive composed songs for brand promotions or product advertising — on Christmas eve 1926, the first radio jingle was aired by the brand ‘Wheatles’ and introduced its famous tagline —— in a few years brand owners and business houses started realising the dominance of music in advertising for consumer awareness —— in the year 1934, business music leader ‘Muzak’ was founded; brand ‘Muzak’ was reckoned for its great contribution in most forms of background music to be played in retail stores and commercial establishments’ premises.

Any good music keeps lingering on in listeners’ mind — music silently sends clues to listeners’ subconscious mind and swiftly elicit response to react instantly. While listening to music human subconscious brain starts anticipating its rhythm and melody, and starts syncing them with beats and switches to predict the preceding —— the proficient music composer applies this well in creating master pieces in music. There is a unique language that music and the brain shares, and this very language abstracts the brain’s memory and takes the listeners into a trance, well, this is how the classic songs or commercial jingles are still remembered line by line. Music plays a very significant role in advertising —— catchy lyrical, or entirely musical ad commercials makes the brand memorable and creates its great recall value. 

The first ad film for the brand ‘Chiquita Banana’ was exhibited across movie theatres in 1944, educating – informing audience about various ways of consuming bananas. Popular jingles of 1970s: “tasty tasty, very very tasty,” of brand Brank Flake; and, “I’d rather have a bowl of Coco Pops,” of brand Coco Pops were written and created by Ronnie Bond. Children segmented as target audience in 1980s, and commercials of related products were broadcasted during cartoons shows.

Well, until 1985 assuming the jingle craze was over, advertisers shifted to more developed and structured compositions of full-fledged songs as advertisements — but eventually, jingles made their rocking comeback in the 21st century.